June 16, 2017

New shopping centre opening in Saratov

Pobeda Plaza, a new shopping centre with total area of 22,000 sq.m., is to be opened soon in Saratov. The anchor tenants are fitting out their units and some of them will open their first ever shops in the city. GVA Sawyer is an exclusive broker of the shopping centre. The opening is scheduled for autumn 2017.

Pobeda Plaza is situated in the historical centre of Saratov near the main pedestrian route of the city – Kirov Prospect. After the opening the street will become a motor way and will connect Mirny Side-street and Chapaev Street, Saratov’s arterial road.

Elena Shevchuk, Vice-President on Commercial Real Estate of GVA Sawyer, explained that the central location of Pobeda Plaza was the key factor that defined the elaboration of the concept and the strategy of marketing communications and also accounted for the attraction of such a strong tenant pool. The leading British architectural office Dyer helped to find the right design solutions for the interior, food court and public areas. “The outside and underground parking for more than 150 car lots will surely become an advantage for the visitors of Pobeda Plaza”, Elena added.

The long-term lease agreements with anchor tenants are to be signed soon while active negotiations with the tenants for the gallery and the food court are ongoing. The quality tenant pool will include a federal food supermarket (1100 sq.m.), a children entertainment centre with trampolines (1000 sq.m.), clothes and footwear shops, cafés and restaurants, a food court and a multiplex cinema with a unique concept that hasn’t been implemented in Saratov before.

“The concept of Pobeda Plaza provides for the most popular format of a shopping centre – a modern district shopping centre oriented at family leisure and entertainment. It also has a unique location – historical centre of Saratov, near the central city market and the circus, by the park and the main pedestrian route. One of the peculiarities of the project is that some of the brands will open their shops in Saratov for the first time”, noted Elena Shevchuk.